Projects Campaigns works
Explore the projects that showcase my expertise in brand management, marketing, digital and social media strategy. Each initiative highlights my dedication to driving growth, innovation, and delivering impactful results.
The Prajavani News App was launched to strengthen the newspaper’s digital presence and make Kannada news more accessible to a wider audience. The app aimed to provide real-time updates, a seamless reading experience, and personalized content for users.
📱🚀 Strategies & Initiatives
- 🏆 Brand Strategy & Awareness
- 📌 Brand Positioning & Messaging:
- Positioned the Prajavani App as the go-to digital news platform for Kannada readers, offering trusted journalism in a seamless digital experience.
- Highlighted exclusive features like personalized news, multimedia stories, and offline reading.
- 📌 Strategic Partnerships & Cross-Promotions:
- Partnered with Kannada entertainment platforms, educational institutions, and community groups for wider reach.
- Featured on print, radio & TV for promotion.
- 📲 Digital & Social Media Strategies
- 📌 App Awareness & Pre-Launch Buzz :
- Teaser Campaigns: Created engaging short videos and countdowns to build anticipation.
- Influencer Collaborations: Partnered with regional tech and news influencers to drive credibility.
- Organic Social Media Push: Leveraged Prajavani’s existing social media channels for app previews.
- 📌 App Store Optimization (ASO) & Performance Marketing :
- Keyword Optimization: Optimized app store listings with relevant keywords for better discoverability.
- Compelling Creatives: Designed engaging screenshots, preview videos, and descriptions.
- Paid User Acquisition: Launched Facebook, Instagram, and Google Ads targeting news readers and Kannada-speaking audiences.
- 📌 Engagement-Driven Social Media Campaigns :
- User Education: Created reels and carousel posts on “How to use the Prajavani App.”
- Referral & Contest Campaigns: Introduced app download contests to drive word-of-mouth marketing.
- 📌 WhatsApp & Email Marketing :
- Personalized Email Blasts: Sent app launch announcements to existing readers.
- WhatsApp Broadcasts: Used targeted WhatsApp marketing to reach engaged audiences.
- 🎉 Offline Promotions
- 📌 Press Conference & Media Coverage:
- Secured extensive media coverage across digital, TV, and print platforms.
- 📌 On-Ground Activations:
- QR Code Placements: Placed QR codes on Prajavani newspapers and hoardings for easy app downloads.
📊 Results
- 📲 50K+ App Downloads in the first 6 months.
- 💬 20% Growth in user engagement & session duration.
- ✅ Boost in Print-to-Digital Transition.
🔗 App Link: Download App
The Prajavani State-Level Quiz Championship was designed to engage students from 5th to 10th standard across Karnataka, fostering knowledge, curiosity, and brand loyalty among young readers. The initiative aimed to position Prajavani as a thought leader in education while driving pre-acquisition efforts for future readership.
Event Execution & On-Ground Impact:
- 12 Zonal Rounds – Conducted across Karnataka with massive school participation
- 3,000+ Schools Reached – Driving awareness and academic engagement at scale
- State-Level Grand Finale – Hosted as a high-profile event, attended by IAS & IPS officers, MLAs, and Ministers, amplifying credibility and media coverage.
🏅 Brand Strategy Initiatives:
- 🏆 Brand Positioning & Awareness
- Educational Thought Leadership: Positioned Prajavani as a key player in Karnataka’s education sector by aligning the quiz with learning and growth.
- Statewide Recognition: Established Prajavani’s presence across rural and urban regions through zonal rounds and extensive digital outreach.
- 🏆 Community Engagement
- Parent & Student Focus: Developed content and strategies specifically targeting parents and students to build long-term relationships.
- Local Storytelling: Leveraged regional language and content to make the quiz relatable and culturally resonant, ensuring deeper connections with the audience.
- 🏆 High-Impact Partnerships
- Government & Educational Collaborations: Partnered with government organizations, educational institutions, and local bodies for event credibility.
- Brand Ambassadors: Utilized local personalities and community influencers to drive trust and visibility for the brand.
- 🏆 Branding of Quiz Materials
- Event Design: Ensured that all quiz materials (posters, digital content, event stages, etc.) were aligned with Prajavani’s visual identity to reinforce brand recognition.
- Consistency Across Platforms: Maintained consistent branding across digital, print, and on-ground mediums for a cohesive brand presence.
- 🏆 Featured on print, radio & TV for promotion.
📲 Digital & Social Media Strategies Initiatives:
- 🏆 Targeted Social Media Campaigns
- Facebook & Instagram Ads: Hyper-targeted campaigns reaching parents, educators, and students aged 5th-10th standard.
- Engaging Content: Interactive posts, polls, quizzes, and countdowns to create excitement and drive participation.
- Video Content & Teasers:Behind-the-scenes footage, teaser trailers, and event highlights to build anticipation and engagement.
- 🏆 Influencer & Collaboration Partnerships
- Educational Influencers: Collaborated with local educational influencers to amplify reach and increase trust.
- Media Tie-Ups: Partnered with education-focused blogs and media outlets for further exposure.
- 🏆WhatsApp Engagement
- Dedicated Groups: Created WhatsApp/Telegram groups for real-time updates, reminders, and exclusive content for participants and parents.
- Interactive Communication: Used these platforms for quizzes and micro-competitions to keep engagement high leading up to the event.
- 🏆 Email & SMS Campaigns
- Reminder & Engagement Campaigns: Targeted emails and SMS campaigns sent to parents and teachers, encouraging registration and participation
- Personalized Communication: Sent out progress reports, event reminders, and content to maintain consistent engagement.
🎉 Events Strategies Initiatives:
- 🏆 12 Zonal Rounds
- School Outreach: Coordinated with 3,000+ schools across Karnataka for in-school registrations and participation.
- Local Activations: Held mini-quiz events and promotional sessions in schools to drive local awareness and participation.
- 🏆 On-Ground Engagement
- Interactive Event Format: Integrated live polling, audience participation, and real-time social media sharing during the zonal rounds.
- 🏆 State-Level Finale
- High-Profile Event: A grand finale attended by IAS/IPS officers, MLAs, and Ministers, ensuring media coverage and credibility.
- Celebrity & Authority Endorsements: Invited prominent figures to present prizes, enhancing the event’s prestige and impact.
- Live Streaming & Digital Coverage: Streamed the finale on social media platforms to engage those who couldn't attend, amplifying visibility.
- 🏆On-Site Promotions & Merchandise
- Event Collateral: Branded t-shirts, banners, and other promotional materials used at events, creating a strong visual presence.
- Swag Bags & Rewards: Distributed branded goodies and rewards at the finale to foster positive brand associations.
📊 Results
- 📈 15K+ Student reach via digital & on-ground campaigns
- 📲 5 Million+ Digital Impressions across social platforms
- 🎯 12% Engagement Rate on interactive posts and ads
- 🏆 40% Increase in Brand Recall among young readers & parents
- 📊 ROI & ROAS 4:1
Establish Prajavani as a brand that celebrates Karnataka’s rich culinary heritage through a digital-first, high-engagement cookery show featuring celebrity chefs and authentic regional dishes.
🏅 Brand Strategy & Awareness
- 🏆 Brand Positioning
- Cultural Storytelling: Position Prajavani as the authentic voice of Karnataka’s culinary heritage, bridging generations through food.
- Premium & Credible Content: Featuring celebrity chefs (Sihi Kahi Chandru, Murali, Sujatha) ensures expertise and trust in the recipes.
- Regional & Emotional Connect: Highlight traditional recipes, lesser-known cuisines, and stories behind Karnataka’s dishes to create nostalgia and deeper engagement.
- Local + Global Reach: While targeting Karnataka’s audience, also tap into diaspora Kannadigas worldwide via digital channels.
- Media Tie-Ups: Feature on radio, TV, and Kannada food bloggers’ platforms for added exposure.
📲 Digital & Social Media Strategies
- 🏆 Content & Engagement Plan
- 📌 Teaser Campaigns & Pre-Hype:
- Countdown Timers & Behind-the-Scenes (BTS): Generate curiosity with short clips of celebrity chefs sharing fun anecdotes.
- Trivia & Polls: Engage audiences with fun Karnataka food quizzes on Instagram Stories.
- 📌 Multi-Platform Video Strategy:
- YouTube & Facebook Premiere: Release full episodes on Prajavani’s YouTube channel with SEO-optimized titles & descriptions.
- Use Facebook Watch Parties for interactive viewing with live Q&A.
- 📌 Snackable Social Content:
- Instagram Reels & Shorts: Bite-sized recipe clips & cooking hacks from the show.
- GIFs & Memes: Leverage food-related Kannada humor & trending memes to boost virality.
- UGC (User-Generated Content): Encourage users to cook along and share their versions using a dedicated hashtag (#CuisinesOfKarnataka).
- 📌 Community Engagement:
- WhatsApp Groups: Exclusive cooking discussions, tips, and early access to episodes.
- Email & SMS Marketing: Weekly recipe highlights and exclusive behind-the-scenes content.
- 📌 Paid Digital Promotions:
- Facebook & Instagram Ads: Targeting food lovers, home chefs, and Kannada audiences globally.
- Google Ads & YouTube Pre-Roll: Driving traffic to full episodes.
- LinkedIn & PR Outreach: Positioning the show as a cultural initiative in Kannada heritage.
🎉 Offline Promotions
- 🏆 Print & Outdoor Branding:
- Newspaper Promotions: Feature QR codes in Prajavani print editions, linking to full episodes.
- Hoardings & In-Store Displays: Placed in key food hubs, supermarkets, and restaurants
- 🏆 Radio & TV promotions
📊 Achievements & Results
- 📊 Digital Reach & Engagement:
- ✅ 2M+ Digital Impressions across YouTube, Facebook, and Instagram.
- ✅ 1.5M+ views in YouTube
- ✅ 50%+ Engagement Rate on interactive content (polls, recipe submissions, live Q&As).
- ✅ 5X Growth in YouTube Subscribers & Watch Hours.
- 📊 ROI & ROAS 4:1
- 📈 Brand Growth & Business Impact:
- ✅ Stronger Cultural Positioning: Establishing Prajavani as a storyteller of Karnataka’s heritage.
- ✅ Higher Ad Revenue & Sponsorships: Food brands & lifestyle sponsors investing in premium content
- ✅ New Audience Expansion: Reaching Kannada-speaking diaspora & younger audiences.
- ✅ ROI: 5:1
Establish Exam Mastermind as the top bilingual e-paper (Kannada & English) for comprehensive exam preparation, leveraging Prajavani and Deccan Herald brands.
🏅 Brand Strategy & Awareness
- Positioning: Expert-curated, trusted resource for exam aspirants.
- Target: Kannada & English-speaking students preparing for UPSC, KPSC, Banking, SSC, etc.
- Partnerships: Collaborations with coaching institutes, universities, and EdTech influencers.
📲 Digital & Social Media Strategies
- 🏆 Content & Engagement Plan
- Teaser Campaigns: Generate buzz through countdowns, behind-the-scenes, and quizzes.
- Video Content: YouTube & Facebook Live sessions with exam experts, tips & hacks.
- 📌 Paid Digital Promotions & Performance Marketing:
- Google Ads & YouTube Pre-Roll: Targeting aspirants searching for exam-related queries.
- Facebook & Instagram Ads: Targeting students, parents & coaching institute audiences.
- LinkedIn Ads: Positioning Exam Mastermind as a premium exam prep resource for professional & civil services aspirants.
- WhatsApp Marketing: Community-driven study groups & daily quizzes.
- Email & SMS Marketing: Personalized updates, exam alerts & study materials.
- UGC & Influencers: Encourage user content using #ExamMastermind and partner with top EdTech influencers.
🎉 Offline Promotions & On-Ground Engagement
- Campus Activations: Free workshops in colleges and coaching centers.
- Print Ads: Feature in Prajavani & Deccan Herald to reach aspirants.
- Competitions: Drive engagement with quizzes.
📊 Achievements & Results
- 25K+ Subscribers in 6 months.
- 2X Growth in Engagement through paid ads and organic content.
- 📊 Digital Reach & Engagement:
- ✅ 60%+ Engagement Rate on interactive content (quizzes, live sessions, polls).
- ✅ 2X Growth in YouTube & FB Subscribers
- ✅ 50K+ Paid Subscribers in the first 6 months.
- ✅ 1M+ Reach Target audience
- 📈 Brand Growth & Business Impact:
- ✅ Higher Ad Revenue
- ✅ 10X Growth in Student Engagement
Position Eduverse as the leading educational expo connecting top institutions, experts, and students to facilitate informed career decisions.
🏅 Brand Strategy & Awareness
- Positioning: A premier platform to bridge the gap between students and educational institutions.
- Target: High school & college students exploring career options.
- Partnerships: Collaborations with leading universities, coaching centers, and career experts.
📲 Digital & Social Media Strategies
- Teaser Campaigns: Pre-event buzz through countdowns, speaker reveals, and partner showcases.
- Live Coverage: Facebook & Instagram Live streams with event highlights, and interviews with experts & institutions.
- Social Media Ads: Targeted ads on Facebook, Instagram, and LinkedIn to reach students and parents.
- Engagement: Use interactive polls, career quizzes, and webinars to drive excitement and event registration.
- Paid Promotions: Ads on Google & YouTube to generate leads and registrations.
🎉 Event Promotion & On-Ground Engagement
- 5 Events across Karnataka State
- On-Ground Activation: Host the expo at a prime location with interactive booths from top institutions and experts offering personalized career advice
- Workshops & Seminars: Organize career guidance seminars and panel discussions featuring industry leaders and educational experts.
- Campus Promotions: On-ground marketing in schools, colleges, and coaching institutes with event flyers and registration counters.
- Print & Outdoor Ads: Feature in Prajavani & Deccan Herald and local newspapers, plus outdoor ads in prominent student hubs.
📊 Achievements & Results
- 5000+ Event Attendees (students & parents).
- High Registration Rates through targeted paid ads and social media campaigns.
- High Conversion Rate: 20%+ Click-Through Rate (CTR) on event registration ads, driving qualified leads.
- Cost-Effective Acquisition: Achieved low cost-per-registration by optimizing paid campaigns based on audience behavior.
- Increased Event Registrations: 50%+ Increase in sign-ups through strategically targeted paid promotions.
- Brand Visibility: 30%+ Growth in brand awareness measured through engagement metrics on paid campaigns, generating high levels of interest and curiosity in the event.
🔗 Links: Video Link Website Link Article 1 Article 2 Article 3 Article 4
Enhance Original Choice’s brand visibility through association with KCCL, captained by Mr. Sudeep (Famous cine star from Kannada film industry), leveraging this association to increase brand image.
🏅 Brand Strategy & Awareness
- Positioning: Build Original Choice’s image as a premium, celebrity-backed brand.
- Target: Sports fans, Mr. Sudeep’s followers and Karnataka locals.
- Partnerships: Strong alignment with KCCL to leverage celebrity & cricket association.
📢 BTL & Offline Activations
- Event Branding:Original Choice logos on team kits, banners, and stadium displays.
- Product Sampling & Merchandise: Branded booths, giveaways, and merchandise (caps, t-shirts) at the event.
- Celebrity Engagement: Mr. Sudeep meet-and-greets, autograph sessions, and in-event contests.
📊 Achievements & Results
- Brand Exposure
- Increased Brand Recognition with 500K+ impressions at the event through BTL activations, product sampling, and merchandise.
- 5X Increase in Foot Traffic to Original Choice’s booths at KCCL events.
- Audience Engagement
- Engagement through Contests & Giveaways: Over 10,000 entries in contests and giveaways during the event.
- Direct Fan Interaction: Thousands of fans interacted with the brand at the event through photo ops and product activations.
- Boost in Brand Image
- Enhanced Brand Perception as a premium lifestyle brand due to association with high-profile celebrity and cricket events.
- Celebrity-Backed Endorsement: Increased positive sentiment towards Original Choice, leveraging Mr. Sudeep’s fanbase.
Establish "Ek Aur" as a memorable, emotional mnemonic that symbolizes celebration, connection, and the extra bit of joy people seek in life, tying it to Original Choice.
🏅 Brand Strategy & Awareness
- Positioning: Position Original Choice as the drink that adds the extra bit of joy to life’s most celebrated moments
- Target: Young adults, professionals, and social groups who value celebration and connection.
- Emotional Connect: Use the mnemonic "Ek Aur" to resonate emotionally with consumers in celebration, success, friendship, and happiness
- Brand recall became easy & recognition rate was 90%
🔗 Links: Site
Build awareness and drive fundraising for Project Uganda 2024, leveraging social media, paid campaigns, and email marketing to engage donors and supporters.
📊 Achievements & Results
- 40% Increase in Online Donations through strategic ad targeting and engagement.
- High Engagement Metrics:
- 5%+ CTR on Google & Social Ads (above industry average).
- Email Open Rate: 30%, driving strong donor interaction.
🔗 Links: FB Page Instagram Post Instagram Reel 1 Instagram Reel 2
Drive awareness, engagement, and registrations for the Global Economic Diversification Summit 2025 through a multi-channel marketing approach, positioning it as a must-attend global event for policymakers, industry leaders, and innovators.
🏅 Brand Strategy & Awareness
- Positioning: Establish the summit as a premier global platform for economic resilience, innovation, and diversification.
- Target Audience: Policymakers, business leaders, investors, entrepreneurs, and economic strategists.
- Messaging: Highlight the summit’s high-impact discussions, workshops, and networking opportunities with renowned global speakers.
📲 Digital & Social Media Strategy
- Organic & Paid Ads:
- Facebook, LinkedIn, Instagram, Google Ads for targeted audience engagement and lead generation.
- Geo-targeted campaigns for policymakers, investors, and professionals across key global markets.
- Influencer & Thought Leader Collaboration:
- Partnerships with industry influencers and economists to amplify reach and credibility.
- Video snippets & interviews from speakers promoting key event themes.
- Email & SMS Marketing (Mailchimp):
- Personalized email sequences with early-bird offers, agenda highlights, and speaker spotlights.
- SMS reminders to drive last-minute registrations.
- PR & Media Coverage:
- Press releases in top business & economic publications to boost visibility.
- Featured in TV & print ads across key media outlets in Canada & international markets.
🔗 Links: LinkedIn Post 1 LinkedIn Post 2 LinkedIn Profile Video 1 Video 2 FB Post Instagram Post Nation Talk X Post SEO
Drive regional brand visibility and lead generation through strategic social media campaigns, community engagement, and high-impact events/expos, supporting sales growth and partner initiatives.
🏅 Brand Strategy & Awareness
- Positioning: Strengthen LeafFilter’s presence across Western Canada through consistent brand messaging and local activations.
- Target Audience: Homeowners, contractors, and regional dealer partners.
- Messaging: Emphasize LeafFilter as a trusted, premium home protection solution with measurable ROI for homeowners.
📲 Digital & Social Media Strategy
- Organic & Paid Ads:
- Managed campaigns on Facebook, Instagram, and regional partner channels, optimizing creative assets and messaging for engagement.
- Community Engagement:
- Collaborated with local organizations and expos to maximize event visibility.
- Email Campaigns:
- Developed and distributed targeted event invites, dealer communications, and promotional offers.
- PR & Media Coverage:
- Press releases in top business & economic publications to boost visibility.
- Featured in TV & print ads across key media outlets in Canada & international markets.
🎪 Event & Activation Management
- Coordinated 40+ events per quarter, including expos and community activations.
- Oversaw end-to-end logistics: setup/teardown, material distribution, and on-site engagement
- Implemented process improvements for lead capture and tracking, increasing efficiency and ROI
📊 Analytics & Reporting
- Tracked and analyzed campaign KPIs, lead generation, and event ROI.
- Generated 500+ qualified leads in 5 months, surpassing individual targets by 20%
- EMail : Open rate increased by 25%.
- Delivered actionable insights to continuously optimize future campaigns.
